freelancer marketplace
Designing a marketplace to connect agencies and freelance talent
MOBILE DESIGN & DASHBOARD DESIGN
2022
0 -> 1 STARTUP
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COMPANY
Talentup
ROLE
UX/UI Designer
IMPACT
MVP led to successful angel investment
What is Talentup?
Talentup is a streamlined experience where hiring managers can create and manage their projects and job positions and search and invite from a trusted, referral-based network of freelancers quickly and easily and vice versa, freelancers can easily browse, get referred to and bid on high quality, high paying jobs.
Project Goals
We set out to create a streamlined experience where users could create and manage their projects and job positions and search and invite from a trusted, referral-based network of freelancers quickly and easily. Hiring managers who require help from contractors spend so much time managing their contracts or freelancers on multiple platforms wasting resources and energy.
We knew the importance of creating a centralized application where hiring managers could do all of these things in one place instead of keeping messy records in spreadsheets. Hiring managers also need to feel confident when making a hire so they can move on the next task they need to accomplish and not have to worry about the quality of work.
Listening to hiring managers in interviews, we found that many will hire multiple freelancers for a single task and pick the best one, thus wasting their time in communication and resources in the form on payment.
Market Research
Rating systems are broken
Ratings systems like stars don't give an accurate assessment. An exclusive, trusted network of freelance talent insures quality of work and saves agencies money.
Lack of transparency
Freelancer job role postings often lack important information such as pay range
Competitive Analysis
Fast and Simple
With Talentup, hiring manangers can create, fill and close out projects in the blink of an eye
Trusted Talent
Talentup only hires the best freelance talent by employing unique quality control filters
Actionable KPIs
Talentup users are given actionable and impactful KPIs at the tips of their fingers to work more effeciently and produce better results
agency-freelancer interaction user flow
Full user journeys were created with constant input and feedback from the developers and founders before design began to map out the experience from project creation to project close.
testing and iteration (freelancer)
From insights and data gathered through our usability tests, we understood how important it is to keep the user inside of the experience so they don't lose their place in the experience, get distracted or become overloaded with too much information.
Final Design
A bottom navigation bar was implemented for ease of use and horizontal drag function keeping the user inside of the experience.
Initial Design
It was found in user test sessions that the hamburger menu and horizontal and vertical scrolling job posts on the home screen were distracting
testing and iteration (agency dashboard)
Users didn't like having to click around the dashboard to find what is useful so we put the most actionable information where it was the most accessible and visible.
Final Design
The most actionable and useful information was made accessible and visible without extraneous clicking and navigating
Initial Design
Users had to click through the details page to see the relevant information. In the beginning, we were unsure what was the most useful information to the hiring managers
A clean, intuitive brand
From insights and data gathered from the client, it was understood how important it is to have a clean, consistent and cool aesthetic that would be memorable and help separate itself from its competitors.
CLEAN AND MODERN UI
The dashboard designs emphasized ease-of-use and simplicity.
MOBILE APP FOR FREELANCERS
The freelancer app designs were optimized for a mobile first experience allowing the user to easily navigate through prospective and accepted jobs.
Reducing cognitive overload in bounty creation flow
Talentup's simplicity and intuitive interface are the mark of its brand. Users can create a project, fill out the roles, and close the project in an easy and effective manner without the cognitive overload of other platforms.
