Kyle Wong | Webflow Expert & Product Designer

I'm a Oakland-based designer with 5 years of experience who brings a wealth of experience and a keen eye for creating exceptional user experiences. With a background rooted in user-centered design principles, I find joy in translating complex concepts into intuitive and aesthetically pleasing interfaces that help drive business goals. My expertise extends across various industries such as E-Commerce, Health & Wellness, B2B, B2C, and SaaS allowing me to adapt my design approach to meet the unique needs of a diverse user set. Let's create something amazing together!

If you are looking to bring a dream to life or revamp your business' digital presence with pro visuals like websites & branding, or want to see an existing project grow with user-centered experiences that delight your customers - shoot me a message!

Learn.

This step is one of the most important parts of my process. As the saying goes, "if I have 10 hours to chop a tree, I will spend the first 9 sharpening my axe". I begin by conducting research to gain a deep understanding of the users, their needs, and their goals. This includes conducting user interviews, surveys, and usability testing to gather data. I also conduct a competitive analysis to understand the current market and identify areas of opportunity.

Strategy.

In the second step, I use the information gathered in the research phase to develop a strategy for the product. This includes defining the user personas, creating user journeys, and establishing a set of design principles. I will also create a design brief, which outlines the project goals, target audience, and design constraints.

Design.

In the third step, I will create wireframes, prototypes, and high-fidelity mockups to test the design. I work closely with the development team to ensure that the design is technically feasible and that it meets the project goals. I also conduct user testing to gather feedback on the design and make iterative improvements.

Iterate.

In the fourth step, I incorporate feedback from the user testing into the design to improve upon the usability of the designs. I will conduct additional user testing to ensure that the design meets the needs of the users and that it is intuitive and easy to use.

Handoff.

In the final step, I hand off the design to the development team. I also provide documentation, such as design guidelines and style guides, to ensure that the design is implemented correctly. I also conduct a final round of user testing to ensure that the final product is production ready.

Product Design Case Studies

My Design Process